Articles by jess

Rescuing My Startup from a Marketing Black Hole “I was panicking. We just finished clearing our bills for Google and

When to Post on Instagram in 2026: Data, Trends & Industry Breakdown Understanding the best time to post on Instagram

Short-form video has become the fastest way for F&B brands to capture attention, showcase flavour, and stay top-of-mind. Customers scroll

Introduction: The Shift to a Video-First World If you’re running a small or medium-sized business — whether you operate an

AI is reshaping how the world creates and consumes content, and it’s also reshaping truth itself. Every day, millions of

Instagram is more crowded than ever. With billions of photos, Reels and Stories posted each month, even excellent content can

Branded content is more than just advertising — it’s storytelling that connects audiences to your brand’s values, not just its

We’re thrilled to announce that Martijn Moret has joined mavic.ai/ as our new Chief Technology Officer. Martijn brings with him

Whether you’re running a hotel, a cafe or a bakery, curating your menu is the equivalent of stocking your shelves

Introduction: Why Small F&B Brands Deserve to Win in a World of Giants Twenty years ago, building a food &

In today’s fast-paced digital world, social media content creation isn’t just about keeping your brand visible, it’s about staying relevant,

In a competitive digital world, knowing your audience is no longer a luxury but it’s essential. Yet many small business