Insights for AI-Powered Marketing

A claim about how work was made is a brand claim. What the Dior film row teaches marketers about AI

Developers write specs before AI writes code. Marketers can do the same: one standing brand standard, a short brief, and

AI engines describe what a brand is but often get who it is for wrong, and invent facts to fill

Checking brand consistency on the finished post is too late. Here is why governance has to start with the inputs,

Tandem is the engine behind Mavic: one chat, a team of specialist AI agents, and content that is on-brand from

Everyone says keep a human in the loop. A July 2026 preprint suggests a click only works if reviewers can

Every piece of content has to answer one question: why would anyone care? Maslow's five needs, with brand examples, give

AI slop is not a model problem. It is what happens when nobody wrote down the brand standard. Here is

There’s a fear spreading through marketing teams right now. It sounds something like this: “AI will make everything look the

Meet the three people behind Mavic and Tandem, and why we all build for the same thing: freedom.

For decades, brand building followed a predictable playbook. You defined your positioning, created guidelines, built consistency over years, and hoped

By mid-2026, AI content is everywhere. It’s cheap, it’s fast, and it’s good enough for most things. Brands pump out