Tandem · The engine behind Mavic

A team of AI agents, connected by your brand.

Mavic is an AI marketing platform that creates on-brand images, videos and copy for businesses. Tandem is the engine behind it: a team of specialist agents that share one brand context, so everything they make looks, sounds and thinks like you.

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Powering Mavic since 22 October 2026, on every plan.

PlannerPlans every request
Brand WriterWrites in your voice
Brand DesignerCreates in your look
Campaign StrategistTurns goals into plans
Shared brand context

One brand, one team

Brand DNAYour voice, look, products and audiences
Taste GraphAn experienced marketing team’s expertise

Every agent works from both.

Market Research AnalystResearches your market
Layout ArtistPlaces it on your templates
Video Storyboard AgentPlans every scene
YouLead, approve and refine
How it works

You ask. The team works in tandem.

You chat with Mavic in plain words. Behind the chat, Tandem turns each request into a plan, a team and a set of workstreams, then brings the work back for you to approve.

1 · You ask

Say what you need

“Plan our launch week: a carousel, two posts and a 15-second video.”

2 · Tandem plans

A plan from your brand context

The Planner reads your Brand DNA, applies the marketing expertise of the Taste Graph, breaks the request into tasks and picks an agent for each.

3 · Agents work in parallel

Workstreams run side by side

Copy, visuals and video scenes are made at the same time, each from the same shared context.

4 · You decide

Approve, edit, refine

You approve before anything is published. Your feedback goes to the piece it is about.

What makes our engine different

Four ideas at the heart of Tandem.

01 · Brand DNA

One editable source of truth.

Every agent works from a single, structured record of your brand. It holds your voice, visual identity, products, audiences, the words you never use and your writing styles. You edit it in one place, and Brand DNA memory keeps it current as you work.

  • Each agent declares the brand fields it needs and receives exactly those
  • Every agent reads the same version, so copy, visuals and video agree
  • Change it once, and the next request uses it, with no re-briefing
Brand DNA
Voice and toneVisual identityProductsAudiencesWords we never useWriting styles
Each agent reads what it needs
Brand WriterVoice, writing styles, banned words
Brand DesignerVisual identity, products
Campaign StrategistAudiences, products
Expertise built into every agent
Brand WriterCopywriting craft
Taste GraphMarketing team expertise
Brand DesignerArt direction and layout
Taste GraphMarketing team expertise
Campaign StrategistCampaign planning
Taste GraphMarketing team expertise

Illustrative example.

02 · Taste Graph

An experienced marketing team, built into every agent.

Brand DNA tells Mavic what your brand is. The Taste Graph is how an experienced marketing team judges the work. Mavic’s agents are codified with that expertise, so the standards behind a strong brief, a sharp headline and a well-composed layout are applied to every piece you make.

  • You bring the brand. The agents bring the craft
  • Every agent works to the same professional standards
  • Expert-quality work from your very first request
03 · Context management

Context that organises itself.

In a long chat, every step usually sees everything, and feedback lands in the wrong place. Tandem turns each request into a task graph and tracks every piece of work it makes: where it came from and what depends on it.

  • Each agent gets a scoped context, not the whole chat history
  • Outputs go to a shared run state that the next step builds on
  • Feedback is routed to the piece it is about, and to the adjacent and sequential pieces it affects
  • Work you have already approved stays as you approved it
Feedback, routed
“Make slide 3 punchier.”
3Slide 3 headline · rewritten by the Brand Writer
2Slides 2 and 4 · checked so the carousel reads as one story
↳Caption · updated to match the new hook
✓Everything else · left as you approved it
One request, four workstreams
Plan
Planner
Copy
Brand Writer
Visuals
Brand Designer
Video
Video Storyboard
Review
You

Illustrative timeline. After the plan, workstreams run at the same time.

04 · Task parallelisation

Parallel workstreams, one review.

Tandem splits a request into independent workstreams and runs them at the same time: copy and visuals, every post in a batch, every scene in a video. Each works on its own copy of the context so they never collide, and the results are merged before they reach you. High-quality work, in less time.

  • Independent tasks run side by side, not one after another
  • Dependent tasks wait only for the inputs they need
  • If one workstream needs another try, finished work from the others is kept
How we built it

Built on years of watching people and AI work together.

We have worked on Tandem’s ideas since 2023. Building Mavic with marketers taught us where people want control, where AI should take the work, and how expertise gets lost between one tool and the next. Tandem is what that knowledge looks like as an engine.

2023

Mavic begins

Founded in Singapore to make brand-quality marketing accessible to every business.

2023 – 2026

Learning with marketers

Almost 10,000 brands later, a deep understanding of how marketers and AI create together.

22 October 2026

Tandem launches

A team of agents connected by a shared brand context now powers every Mavic chat.

What it means for you

Marketing that is yours, at speed.

Better brand awareness

Every piece starts from the same Brand DNA and Taste Graph, so copy, visuals and video agree.

Better control

You approve before anything is published.

Better collaboration

You lead. Feedback reaches the right piece, and the agents hand work to each other.

Expertise, delivered better

Mavic’s marketing know-how comes through a team of specialists, each doing one job well.

Works with Mavic’s tools

From chat to finished creative.

Layered creative

Image posts come back as layered designs in Mavic’s editor, with your copy, colours, fonts and logo in place. Edit any layer instead of starting again.

Upscale

Sharpen a final image for print, ads or large screens without leaving the chat.

Your choice of model

Pick the model for text, images and video, or leave it on Auto. Tandem carries your choice through every step.

Writing styles

Paste a link and Mavic picks up its writing style, or use a style you have already saved.

Questions

Tandem FAQ

What is Mavic?

Mavic is an AI brand marketing platform, founded in 2023 and headquartered in Singapore. It learns your brand once, then plans, creates and publishes on-brand images, videos and copy, with managed services for teams that need extra support.

What is Tandem?

Tandem is the engine behind Mavic: a team of specialist AI agents connected by a shared brand context. It plans each request, shares the work across the agents, runs independent parts in parallel and brings the results back to you to approve.

What is the shared brand context?

It is everything the agents know about your brand, in two parts. Brand DNA holds the facts: your voice, visual identity, products, audiences and the words you never use. The Taste Graph holds the expertise of an experienced marketing team, built into every agent.

What is the Taste Graph?

The Taste Graph is the marketing expertise built into Mavic’s agents. It codifies how an experienced marketing team plans, writes and designs, so every agent works to the same professional standards.

When did Tandem launch?

Tandem has powered Mavic for everyone since 22 October 2026.

Do I need to set anything up?

No. Just chat with Mavic. Tandem runs behind every chat, on every Mavic plan, including the free one.

Can I choose the AI model?

Yes. Mavic’s multi-modal model selector lets you pick the model for text, images and video, or leave it on Auto, and Tandem carries your choice through every step.

Your brand, briefed once. Your team, in Tandem.

Tandem powers every Mavic chat, on every plan. Start free with your own brand.

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