Articles by jess

Meet the three people behind Mavic and Tandem, and why we all build for the same thing: freedom.

Partnership gives GlobalTix partners access to AI-powered tools and marketing support designed to help teams create more, move faster and

Ads are now inside ChatGPT, Google AI Mode and Copilot. What is live, what it costs, what early results show,

DKSH Performance Materials and Mavic AI explore how AI can scale knowledge across complex organisations while keeping context, consistency and

How to Trendjack a Viral Moment in Minutes with Mavic TL;DR (Quick Answer): To trendjack a viral moment with Mavic,

AI Models Go Down. Your Workflow Shouldn’t. Quick Answer: Why do AI models experience outages? AI models go down due

Every year, Coca-Cola releases a holiday video around Christmas. The 2025 release was familiar, except their iconic “Holidays Are Coming”

1. Introduction to Content Calendars and Their Purpose A content calendar is a strategic planning tool that helps organizations schedule,

You’re scrolling through an endless list of fabricated observances: National Spaghetti Day, National Hangover Day, National Pizza Day. Which ones

Which AI model is actually best for marketing? We decided to put them to the test—giving each model the exact

For creative brand marketers, seasonal campaigns often feel like a race against the cliché. How do you lean into the

The Marketing & Branding Strategy: Surviving the Content Avalanche In this exclusive webinar, we address the most critical challenge facing