Insights for AI-Powered Marketing
Practical guides, frameworks, and strategies for SMEs using AI to build and grow their brands.
108 articles found
Doing What You Like Is Freedom
Meet the three people behind Mavic and Tandem, and why we all build for the same thing: freedom.
How AI Is Changing Brand Building
For decades, brand building followed a predictable playbook. You defined your positioning, created guidelines, built consistency over years, and hoped
Why Luxury Brands Are Shifting to Human-Made Creatives
By mid-2026, AI content is everywhere. It’s cheap, it’s fast, and it’s good enough for most things. Brands pump out
Build Complete Product Posts with Mavic AI
Want to make something like this with AI—but have no idea which tool to open? You’ve got a new product
You’re Losing Creative Control to Your AI Tool
Your AI tool just generated five social media post options. They’re polished. They’re on-brand. They’re ready to publish. So you
10 Templates Every Marketer Should Know in 2026-27
You’re running a marketing operation. Content needs to go out. Campaigns need strategy. Copy needs testing. And somewhere in the
5 Questions to Ask Before Shipping AI Content
Your AI generated a social post in seconds. The copy is clever. The image looks polished. Your instinct says “publish
GlobalTix Partners with Mavic to Help Attractions Grow with AI-Powered Marketing
Partnership gives GlobalTix partners access to AI-powered tools and marketing support designed to help teams create more, move faster and
5 AI Terms Explained (And Why They Actually Make Sense)
RAG. Vertical AI. Token maxing. Does every AI conversation suddenly sound like a vocabulary test? If you’ve found yourself nodding
Multimodal AI: Marketing With Text, Image, Video, and Audio Together
You’re sitting in a strategy meeting. Someone pitches a campaign concept. It’s good. But the work that follows is fragmented:
Prompt Engineering vs Context Engineering Explained
You can write the perfect AI prompt—and still get a useless answer. Because a clear question can’t make up for
Your Brand Guidelines Aren’t Being Used by Your AI Tool
You spent months crafting your brand guidelines. Voice and tone, color palettes, logo usage, messaging pillars, the whole thing. You