Timing is everything on TikTok. With its rapid growth and billions of active users, knowing the best time to post on TikTok can make a big difference in how your content performs. Whether you’re posting videos, carousels, or text-based content, hitting the right time slot can boost your visibility and engagement.
In this guide, we’ll explore the best posting times on TikTok, how to tailor them for your audience, and why timing matters for growing your account in 2025.
Why Timing Your TikTok Posts Matters
TikTok’s algorithm promotes content based on engagement and relevance, and the first few hours after posting are crucial. Posting at the right time increases your chances of:
Higher visibility in user feeds.
More engagement (likes, comments, and shares).
Better chance of going viral, especially with trending content.
Timing isn’t the only factor, but it plays a vital role in how TikTok prioritizes your posts.
General Best Times to Post on TikTok
Based on data from social media studies, here are the best times to post on TikTok for each day of the week:
Key Insight: Engagement generally picks up later in the day, with peak time slots starting at 1 p.m. and continuing into the evening.
Best Time to Post TikTok Videos and Reels
TikTok remains a video-first platform, and video content typically receives the highest engagement. If you’re posting TikTok Reels, follow these recommended posting times for maximum reach:
Monday to Thursday: 9 a.m. – 12 p.m.
Peak Engagement: Evenings between 4 p.m. and 8 p.m.
Short-form videos tend to perform best when combined with trending audio and engaging captions.
How to Find Your Unique Best Time to Post on TikTok
While the general data provides a helpful starting point, finding your unique best time to post on TikTok requires a bit of personalization. Here’s how:
1. Check Your TikTok Analytics
Use TikTok’s built-in analytics to monitor when your followers are most active. Look for patterns in the Follower Activity section.
2. Analyze Your Top-Performing Posts
Identify your most successful posts and note when they were published. This will give you clues about the optimal posting times for your audience.
3. Experiment and Adjust
Test posting at different times over several weeks. Track engagement rates and adjust your schedule based on what works best.
Content Types and Their Impact on Timing
TikTok is no longer just a video-only platform. Carousels and text-based posts have gained popularity and can also perform well. According to data:
Videos see 18% more views than text posts.
Carousels perform 7% better than text posts.
Text-based content works well earlier in the day, while videos dominate evening slots.
Pro Tip: Diversify your content types and post them at different times to reach broader audiences.
Common Mistakes to Avoid
When optimizing your TikTok posting strategy, avoid these pitfalls:
Posting Without Analytics: Always rely on your own data rather than guessing.
Inconsistent Posting: TikTok’s algorithm rewards consistent activity.
Ignoring Time Zones: If you have a global audience, adjust your schedule for their time zone.
Conclusion: Keep Testing and Stay Consistent
There’s no one-size-fits-all answer for the best time to post on TikTok. Start with the general guidelines, but be ready to test, adapt, and refine your strategy. With the right timing, engaging content, and smart use of tools like Mavic.ai, you’ll be well on your way to TikTok success in 2025.