Mavic now supports content publishing to BlueSky! You can create, schedule and publish content in your brand voice faster and easier.

To get started, first connect your Bluesky handle under ‘Integrations’.

Enter your Bluesky handle and app password.

Once connected successfully, you can select Bluesky as a channel for posting content.

Have fun with Bluesky!

Automate your competitor analysis with mavic

Get smarter 🤓 at tracking competitors with mavic! Here’s what you can expect in our latest feature enhancement:

• New location of ‘Competitors’ - now moved to ‘Analytics’

• Upgraded data visualization - view competitor visits, unique visitors, average visit duration, pages per visit and bounce rate on a monthly basis

• Toggle between charts and tables

• View in-depth competitor scorecards - feature still in development… stay tuned!

• Chat with your competitor data

• Manually add competitor social channels

Access enhanced Competitors feature within Analytics module

The competitor feature has also been enhanced with new charts, which you can toggle between charts to view trends, and table format to view data totals across all competitors.

Note: data is updated approximately a week after the end of the month.

Access competitor in-depth data by clicking on their names

Click on the list below to access the individual competitor data.

Chat with your website traffic data

Using the prompt ‘website traffic data’ you will be able to bring the competitor’s website data into Chat to conduct discussions and further analysis.

Edit competitor information by manually inputting any missing social media channels

Now you can edit the competitor social information to provide mavic with more robust and in-depth information about your competitors.

Remember to click ‘Save’ once you’re done!

Note that this is an evolving feature and you can expect more updates along the way! If you have any suggestions or requests, feel free to provide them via the in-app chat on the bottom right side of the platform. 💖

AI Image Generator is now LIVE via image editor

Need to create images for your social posts? With our new AI image generator, you can!

Watch the full tutorial below on YouTube via this link.

Our AI image generator can be located within image editor here.

We currently support 3 modes of AI image generation:

• Text to image

• Image to image

• Product to image

Text to image

Use written descriptions to explain the type of visuals you’re looking for.

Image to image

Transform existing images into new, creative versions.

Product to image

Create variations of your product image.

Image Editor Enhancement - Remove Background

To look for the enhancement, click on the image, the 3 dots next to the clone icon, and you’ll find ‘Remove background’.

Please stay tuned for more updates coming soon!

Easily manage multiple team members and brands

Looking to streamline management across multiple brand teams? Our latest product release empowers users on Team plans and above to efficiently oversee their brands by:

• Adding users directly to brands

• Managing credits allocation by brands

Watch the full tutorial below, or on YouTube here.

Add Users to Brands

Now you can add users directly to your brands by clicking on the brand dropdown on the top left, and navigate to ‘Invite user’ or ‘Settings’.

Once you click on ‘Invite user’, you will see this pop-up.

There are 3 different types of brand roles:

• Administrator - Super user which has full access over the brand

• Member - Similar to Administrator, except cannot invite users to brand workspaces

• Viewer - View only access, unable to take any action

Mavic allows you to add unlimited viewers to your brand workspaces, so you can easily share progress of your brand projects.

Allocate credits for different brands

Now that you have different brand workspaces, you may want to create brand-specific credit limits to ensure your credits last throughout the month.

By default, all brands within your team will share from the same credit pool. However, if you want to allocate specific to limits to specific brands, you can do it by going to your Team settings > Brands.

Once you’re within brands, you can see an edit icon on the right.

Click on it to edit the maximum credits this brand can use on a monthly basis. Remember to save to take effect!

Once the limits are in place, it will show up within the brand workspace settings too, under Limits.

This is an evolving feature, and if you’d like to share any feedback, please write in to hello@mavic.ai, or via the in-app chat! ✨

More integrations, more data, more insights!

We’re going beyond ideation and content, and getting real smart 🤓 In our latest drop, you will get access to:

• X integration

• Instagram Analytics

• Demographics data upgrade

X Integration 🎉

You can now connect X to your integrations if you currently have a paid subscription with mavic.

Once X is integrated, you will be able to select the channel option when generating posts, and either schedule or directly publish. Please note these limits for X:

• Existing subscribers - unlimited published posts

• Appsumo subscribers - 50 published posts monthly per tier, up to 250 posts

Get Real with Instagram Analytics 🔮

You read that right, Instagram Analytics is now available in mavic!

If your socials are connected, you will be able to select Instagram from the dropdown menu and view your analytics. Metrics include:

• Total followers

• Total posts

• Followers demographics - by country, age, city and gender

• Reached audience demographics - by country, age, city and gender

• Impressions

• Reach

• Profile visits

• Email clicks

• Website clicks

• Get direction clicks

• Phone call clicks

• Text message clicks

• Current posting streak

• Published posts and its metrics:

  • Impression

  • Reach

  • Engagement Rate

  • Likes

  • Comments

  • Reposts

  • Total Engagement

  • Saves

Get Personal with your LinkedIn Community

Need more understanding of who’s in your LinkedIn community? You can now view demographics of your LinkedIn page followers! 🫂

Follower demographic metrics include:

• Country

• Industry

• Job Function

• Region

• Seniority

• Company Size

Please stay tuned as there will be more exciting updates coming up very soon. If you want to see what’s next on our product roadmap, head over here for more details!

CONTENT EDITOR 3.0 IS NOW LIVE!

Thanks to the great feedback from the mavic community, we’ve fine-tuned our content editor and built a better, faster, easier-to-use interface. Let’s dive into what you get with this brand-new upgrade 🔥

✨ A summary of our latest drop ✨:

• Multichannel publishing

• 🧨 Artifact-type AI content creation

• Select brand templates before AI creation

• Personalized templates before AI creation

• Text formatting for social channels

• Hashtag group

• Customization for single social channels

Quick Access Content Creation Button

Get to what you need quickly when you click on ‘Start creating’.

• New post: creates content manually from scratch

• Generate post goes into AI-powered creation workflow

🧨 AI Supercharged Content Editor 🧨

The fastest way to understand what’s new is to watch this 2-minute video.

What’s new in generate content workflow?

• Start creating new post from topic / saved ideas, uploaded images, or website reference

• Select saved brand data as part of AI context

• If images are required, select from saved templates, or create your own template!

• Selected template will be used in AI post creation

• Easily provide required feedback and changes, and watch mavic implement the necessary changes!

• Once content is updated, proceed to publish post

• Make additional edits on both images and text if necessary

Here’s another example of generating a post with AI, this time using an image upload.

Multichannel publishing & more editor upgrades!

You can now select multiple channels when creating a post from scratch.

Content editor now allows for text formatting, and uploading your own hashtag groups.

Decided to customize your content for each channel instead?

Split channel customization

Edits can be made specific to each channel after the content is split.

If you want to see what’s next on our product roadmap, head over here for more details!

A new way to co-author content - mavic’s document writer 🪄

Need blogs? Now you can work with mavic to co-author blog posts with just a few clicks!

Where to find it?

Look for document writer under Marketing module.

What are the features of document writer?

• Select topic from saved idea

• Automatic web research

• AI document assistant

• Rewrite with AI

• In-place editing

• SEO analysis

• Outline generator

• Integrations with images and videos

• Comprehensive text editing capabilities

• Comes with over 30+ blog type templates and writing styles

Watch the tutorial here to get the full rundown!

We hope you find the document writer useful for your daily marketing needs! If you have any requests for even better features, please send them our way at hello@mavic.ai!

Surprise! Our latest product update is all about getting you better and faster intelligence. Read on to find out more ⚡

Presenting… our dashboard facelift 🚀

To provide you with a truly customized experience, each workspace is now personalized to your brand, and equipped with data to help you understand how your brand is performing across all channels.

This new dashboard has also been given AI superpowers, mainly:

🔹 Superchat: this chat will help you navigate to the different parts of mavic. Need a social post? Simply tell chat and it’ll toggle the social content creation workflow for you.

🔹 Brand setup: want better ideas and content that sound exactly like your brand? Don’t leave your brand setup incomplete! This section helps you ensure your brand gets the love it deserves ❤️

🔹 Brand report: what if you’re not sure how to setup your brand? With our beta brand report, mavic automatically helps you:

• Analyze your brand 👀

• Research your competition 📚

• Gives your customer profile recommendations ✨

• Suggests your brand personality ✨

• Crafts your brand positioning ✨

• Creates your content themes ✨

• Provides you 7 days of content ideas to kickstart your marketing! 🔥

Ideas can also be saved to your Planner, or used to generate content for supported formats immediately!

Looking for more analytics? 🎯

We’ve enhanced our LinkedIn social analytics module with post insights! Here’s the complete list of LinkedIn metrics available via mavic:

• Total followers

• Total posts

• Channel impressions, reach, engagement rate, clickthrough rate, likes, comments, total clicks, total reposts, total engagement - daily breakdown

• Post impressions, reach, engagement rate, clickthrough rate, likes, comments, total clicks, total reposts, total engagement - daily and hourly breakdown

We hope you find the smarter mavic useful for your daily marketing needs! If you have any requests for even better features, please send them our way at hello@mavic.ai!

🎉 Enhancement alert for our social media publishing module! 🎉

Users can now upload videos and schedule them for publishing via mavic! To start publishing your videos, follow these steps:

1. Click on ‘Create Content’ in our main dashboard

2. Select any of the available social media channels - Facebook, Instagram, Threads or LinkedIn.

   

3. Under media, click on the + button to toggle the options to select media from uploaded brand content or to upload from computer directly.

4. Once content is ready, you can save the content to the Planner by choosing a date in the calendar.

5. Alternatively, you can publish immediately or at a scheduled date and time!

At the moment, acceptable video formats are:

• mp4

• less than 30MB

• a data retention policy of 30 days will be applied towards free users

Got any ideas you think would make mavic even more magical? Send them our way at hello@mavic.ai!

We’re getting smart. 🤓

You can now see your channel performance on LinkedIn 📈

Monitor your page growth via mavic with our new Socials module, which is found under Analytics on our side menu.

Data can be retrieved up to 12 months from today, and visualized in either daily or monthly format.

Start posting your brand updates to Threads

We’re officially integrated with Threads! To connect your Threads account, follow these steps:

1. Go to integrations on the left menu

2. Connect your threads account

3. That’s it!

Social publishing can be done in one click 🖱️

You can select the relevant social channels from our content editor dropdown. Choose from Facebook, Instagram, Threads and LinkedIn. The following content formats are supported:

• Text only

• Single image + text

• Multiple images + text

• PDF for LinkedIn - new release!

Apply your brand automatically on carousels 🔥

Want to get even more branded carousels? Automatically generate branded mavic carousels by updating your brand kit.

Mavic carousels can automatically replace the following brand elements:

• Brand logos

• Brand websites

• Brand fonts

To set up your brand fonts, follow these steps:

1. Go to branding on the side menu

2. Access your brand kit

3. Add your brand fonts. Remember to add them as ‘Headline’ and ‘Subheadline’.

4. Save! Unsaved changes will not be recorded.

5. Go to mavic carousels and watch the magic! 🪄

Got any ideas you think would make mavic even more magical? Send them our way at support@mavic.ai!

Today, it’s all about 😉📘.

In other words…

🎉 Facebook publishing is now available!! 🎉

Add Facebook under Integrations

You can now connect your Facebook page to Mavic, alongside Instagram and LinkedIn social channels!

Create and Schedule Immediately 🖌️

Start scheduling your first post via mavic by clicking on ‘Create Content’ on our side panel. Select the Facebook Post from our top menu dropdown.

Transform your thoughts 💭 into Facebook captions

Start crafting content for Facebook by using our ‘Generate Caption’ quick create feature. Just type what you need in the text window, select all and click on ‘Generate caption’ to select any one of your saved writing styles.

💡 Need content ideas?

Let mavic help! Click on our magic pink ‘Ask mavic for ideas’ button to access our idea playground to get quick suggestions on what to create.

Got any ideas you think would make mavic even more magical? Send them our way at support@mavic.ai!

We’re enjoying the process, are you? 😁

Yes, we’re releasing yet another set of awesome features, and this is definitely the most awesome ones yet. ⚡

We couldn’t have come so far without the support of this community, so if you’ve not yet subscribed, what are you waiting for? Anyway, presenting our latest features lineup

🥁 drumroll 🥁

Chat with mavic is now live 🪄

This is still in beta, but through chat with mavic, you can get all the benefits of ChatGPT 4o, but enhanced with all your brand information and data. Chat is designed to help you easily retrieve any information relevant to your data, and give you quick insights rapidly. Literally like an AI brand marketer who is ready to be your companion at any time in the day!

mavic can help you do google search, read websites, come up with creative ideas, and even impersonate your customers so you can have a conversation with them!

That’s not all, through chat you can transform any insights to content ideas that can be used within mavic!

Writing styles enhanced with banlist

(only available to subscribed users)

No one wants to sound like a robot. That’s why we’ve built a banlist feature to help you remove all those pesky AI-sounding words you don’t want for your brand.

Simply navigate to your brand book, and look for banlist. We’ve even provided an initial list of commonly used AI words that you can copy and paste into your own settings.

Remember that the more you finetune mavic, the more mavic can learn to sound exactly like your brand. Have fun with this feature, we sure did! 😁

Carousel Templates are now made for your brand

Carousels from mavic will now be generated with your logo, your website and very soon, in your brand colours!

If you have configured your brand kit within brand book, carousels created through Magic Generator will automatically pick up your logo and website so you have publish-ready content that’s perfectly crafted for your brand!

Content editor is as simple as type-and-click

Sometimes all we need is a simple post. And with mavic you can.

Click ‘Create Content’, choose what content you need, and type in your instruction. Then simply use the mavic translator to generate caption with the writing style of your choice.

Idea playground is now enhanced

Great ideas are contextual, requires research and need to be relevant to your brand. That’s why we’ve also enhanced our idea playground with functionalities similar to chat. Now you can do your market research before using it for idea generation!

That’s all for now, but we have some even more exciting features in the pipeline. Look out for the following in our upcoming release!

• Social integrations with Facebook

• Social performance tracking

• Apply brand colours to content

Got any ideas you think would make mavic even more magical? Send them our way at support@mavic.ai!

Sit tight, this time it’s more than just a UX change, it’s marketing magic. 🪄

Creative thinking made easy with 🔥idea playground🔥

We’ve introduced a creative space to help businesses think of on-brand and relevant content ideas. With the chat interface, you can easily command mavic with any requests for creativity.

An 🔥AI-Powered Planner🔥 that ideates, creates, schedules and publishes content

We spent a bit of time on this, designing an interface that could make content creation easier, more flexible and fun for our users.

The planner is a workspace for you to:

✅ Add all upcoming marketing events as notes

✅ Create and schedule ideas

✅ Create, schedule and publish content to connected social media channels!

✅ Rearrange your content plan with drag and drop interface

✅ Access idea playground without navigating away

Convert ideas to content with just one click ✨

Easily select any saved ideas from the planner and change them into content. This feature supports:

✅ Social media captions

✅ Longform content - blogs, emails, press release

✅ Carousel generation from brand templates

While we do not have AI image generation yet, we’ve connected mavic to high quality stock image platforms to help find the most suitable images to complement your idea.

Let your creativity have free reign with our image editor 🎨

✅ Full control over content

✅ Access brand kit and uploads for easy content designing

✅ A library of templates for all marketing needs

Personalized 🔥brand strategies🔥 in minutes

We’ve enhanced the brand personality feature with 2 new branding frameworks - Carl Jung and MBTI. You can also now provide your feedback and inputs to mavic according to what you like about the recommendations.

🔥Custom writing styles🔥 designed for any brand voice

You can now create multiple writing styles for your brand, all to your liking! Different writing styles can be selected during content generation based on the required tone.

In case you didn’t notice, we’ve also embedded some fun little easter eggs into the platform. 😝 Our goal is to design a truly made-for-brands marketing system that will enhance your creativity while being a great productivity assistant.

As always, we’re on the lookout for ideas on how to help you market better. If you have any suggestions or feedback, please email us at support@mavic.ai.

Cheers!

Is it just us or does something look different around here? 👀

🎨 UX makeover: More intuitive and consistent look-and-feel

After receiving much valuable feedback, we made enhancements on the platform’s user interface, making it easier to navigate the platform!

With this new change, you will be able to easily access your Brand information and make refinements on-the-go!

We love your valuable feedback, and are always constantly challenging ourselves to make the platform better.

Feel free to give it a try, and drop your feedback or suggestions at support@mavic.ai! Thanks! 🤗

🗓️ New Feature: Instagram publishing is now available!

Finally, Instagram publishing is now available! ⚡⚡⚡

You can now publish Instagram Carousel and Instagram Image to Caption posts directly from mavic!

And of course, you will be able to view all your published posts in the Content Calendar.

Note: The integration feature is available only on paid plans.

🌈 New Feature: Upload and use your images in image editor

We are excited to bring you the Uploads functionality. Now, you can easily upload your image files onto the platform and directly use them in our Image Editor when generating content assets!

Once you have uploaded your images, you can add them to your content assets directly from the Uploads panel within the Image Editor!

Note: Users on free plan have a maximum storage limit of 100MB.

📢 Announcement: we’ve retired projects!

After much consideration, we have decided to retire projects from the platform to make things seamless for our users. All data has been successfully migrated so you shouldn’t experience any functionality lapses. 😊

👀 What’s Next?

Here’s a sneak peek of the list of upcoming features we’re working out:

• New and improved Branding framework to ensure your content always sound on-brand every time!

• Schedule the publishing of your posts

• Watch out for more of our Content Calendar enhancements!

• And many more…

🥰 We hope you like the updates that we have rolled out!

If you are facing issues or have suggestions on how to better improve the product, please email us at support@mavic.ai.

Cheers!

😎 We’re getting on the brand-wagon.

🎨 New Feature: Upload your branded templates

Need content quick but don’t want to spend time update brand fonts and colours every single time? With branded templates, easily apply your unique brand templates to all generated content. This is found within the brand kit in our image editor.

Simply click on your brand template and it will apply onto your content asset automagically.

Currently, you can raise a request to the mavic team via email (support@mavic.ai), and we will upload your brand templates for you.

🗓️ Feature Enhancement: Image previews & holidays within content calendar

The Content Calendar is enhanced with a newer look which provides image previews for all your published posts.

Click each asset to expand and view the full content.

Public holidays are now available - select the country of your choice and they will appear as green tags on the content calendar, and help with future ideation!

🌈 Enhanced Feature: Add images to LinkedIn text posts

LinkedIn Text Post Generator now allows you to add images! Once you turn on ‘Edit’ mode, click on the “Add image” button, select your image files and click Publish.

👀 What’s Next?

Here’s a sneak peek of the list of upcoming features we’re working out:

• Publish Instagram posts with image and text

• Schedule the publishing of your posts

• More Content Calendar enhancements

• Brand colors recommendation

• And many more…

🥰 We hope you like the updates that we have rolled out!

If you are facing issues or have suggestions on how to better improve the product, please email us at support@mavic.ai.

Cheers!

It’s a 🔥🔥🔥 week!

⚡ MAJOR Refresh: Content Hub

Guess what… We have decided to revamp the entire look-and-feel of the Content Hub! Now it looks so much better! We hope you agree too! 🥺🥺🥺

We’ve added a favorites tab for you to mark frequently used content within the Content Hub.

✨ Major Refresh: Introducing the Magic Generator 🪄

Now you can preview your created content on-the-fly.

When you choose a content asset type you like to create, a brand new Content Editor interface awaits you.

Within this Content Editor, you can:

• Ideate and generate assets in the Magic Generator left panel

• Review and select previously generated assets in the center panel

• Do your final text/image edits and publish the selected asset on the right panel

All content editors for all other content asset types such as LinkedIn Text Post, Instagram Bio, Instagram Carousel, X Bio, Quotes, Email Marketing and Press Release have also been updated. 😇

🔥 New Feature: Google Ads Preview

Don’t know how to evaluate dynamic Google ads? We’ve got you. You can now preview the combination of headlines and descriptions and see how your ads show up on Google.

🌈 New Feature: Instagram Image Caption Generator

You can now upload your brand’s or product’s image and let Mavic auto-generate an Instagram image caption that caters to your brand or product!

We are working hard to bring in the feature to publish to Instagram directly! For now, you can publish to the Content Calendar.

✌️ Enhancement: New YouTube About Page Styles

More style variants are now available for creating YouTube About descriptions

• Storytelling and Narrative

• Personal and Vlog-Style

• Thematic or Niche-Specific

• Mysterious or Enigmatic

• Philosophical or Thought-Provoking

• Futuristic or Sci-Fi Oriented

• Retro or Vintage-Themed

• Minimalist or Abstract

• Poetic or Literary

• Satirical or Parody

👀 What’s Next?

Here’s a sneak peek of the list of upcoming features in the pipeline:

• Content Calendar updates - watch out for this!

• Brand colors recommendation

• Publish Instagram posts with image and text

• Publish LinkedIn posts with image

• Schedule the publishing of your posts

• And many more…

🥰 We hope you like the updates that we have rolled out!

If you are facing issues or have suggestions on how to better improve the product, please email us at support@mavic.ai.

Cheers!

⚡ Save time on branded content with our latest feature drops! ⚡

🌈 New Feature: Brand Kit

You can now add in your Brand Colors and Brand Fonts under the Brand Kit page.

Is that all? No!

You can also use them directly in the Image Editor to style your content assets! Features include:

• Apply your brand colors onto elements

• Create text elements using your font styles

• Apply your font styles onto text elements

👀 Psst… This feature is still work-in-progress, but we wanted to show you a preview of how it can be used. Stay tuned for more enhancements to come!

🔥 New Feature: Quotes

We’ve added generation of Quotes content asset in the Content Hub.

Create quotes in different styles such as Inspirational, Love, Motivational, Philosophical, Humorous, Poetic and more!

🎉 Enhancement: New Instagram Carousel Styles

We’ve added more styles to generate your favorite Instagram Carousels!

• Routine guide to _______

• Spotlight on customers

• Product announcement

• Behind-the-scenes to _______

✨ Enhancement: New LinkedIn Carousel Styles

More style variants are now available for creating LinkedIn Carousels!

• How to guide to _______

• Routine guide to _______

• Spotlight on customers

• Product announcement

• Behind-the-scenes to _______

🛠️ General Improvements

• Improved website’s mobile-responsiveness

Please go ahead and try them out! If you have suggestions on how to better improve the product, please email us at support@mavic.ai.

Cheers!

In case you haven’t noticed.. here are the latest feature drops 🔥

🌎 Are you a non-profit?

Because now you can assign it to your brand!

We also offer a 50% discount on licenses to all nonprofits. Read more here.

🔥 Enhancement: Brand Name Ideation

You can now come up with brand name ideas using interesting styles such as Elegant, Quirky and Futuristic, while at the same time, permutate with different number of syllables and words!

💥 New Feature: Product Catalogue

Need to promote the same product across different content pieces? Now you can create your own product catalogue and use them within the content hub!

🎉 New Feature: Content Themes

Fact. Great branding comes from consistency. The latest Content Themes module is designed so that you can ideate unlimited ideas but within the same topics that are relevant to your brand.

With this, you can now select your desired content theme when generating content assets, and deliver consistent brand messaging — anytime, anywhere.

Please go ahead and try them out!

Feel free to contact us at support@mavic.ai if you have any further questions.

Cheers!

Here are the latest feature drops 🔥

🔥 Added LinkedIn Text Post Generation and Publishing

You can now generate LinkedIn Text Posts with 8 different content styles!

Posts can be directly published to your connected LinkedIn pages.

✨ Added 5 New Instagram Bio Content Styles

Here are more variants of Instagram Bios for your selection ~

• Storytelling

• Personal and Relatable

• Informative and Educational

• Quirky and Unique

• Call-to-Action Focused

✅ Added 5 New Instagram Carousel Content Styles

We have also included 5 additional content styles for generating different Instagram Carousel ideas and templates.

• 5 questions often asked to us

• 5 __________ recommendations

• 5 product features you can’t miss out on

• 5 service features you can’t miss out on

• How to guide to _______

🎉 Added 5 New LinkedIn Carousel Content Styles

And finally, 5 more new content styles for creating more awesome LinkedIn Carousels!

• 5 _______ hacks

• 5 questions often asked to us

• 5 __________ recommendations

• 5 product features you can’t miss out on

• 5 service features you can’t miss out on

Try them out and feel free to contact us at support@mavic.ai if you have any further questions.

Cheers!

We took the plunge and pushed a button, and now we’re live! Mavic is designed to specifically help brand owners and marketers in:

• Branding | Providing recommendations on your brand personality and positioning.

• Customer Profiles | Crafting customer profiles and share with you some real user statistics. 

• Competitor Analysis | Beyond tracking your competitor's web traffic, we also analyse their positioning to help you find your competitive advantage.

• Marketing Ideas & Content Creation | This is where the fun is! We help find ways to create creative content that still reflects your brand values and business needs. 

• Content Design and Publishing | Once you've made an asset you love, publish it directly to LinkedIn (for now, other channels are on the way). 

Join us now and sign up here.