Getting your social media video dimensions just right can feel overwhelming, especially with new formats emerging almost daily. At Mavic, we understand the importance of optimizing your video content to enhance your social media presence. In this guide, we’ll share the updated social media video dimensions for 2024 across all major platforms, helping you stay ahead of the curve.
Why Are Social Media Video Sizes Important?
Did you know that adhering to the correct social media video sizes can significantly affect how your videos are displayed and played on different devices? Each platform has unique requirements for social media video sizes and formats, and not following these can lead to blurry, pixelated, or unplayable videos.
Here’s why sticking to the recommended social media video guidelines is crucial:
Enhanced User Experience: Customizing your videos to the recommended sizes ensures they are clear and high-quality, providing a better viewing experience across all devices.
Increased Engagement: Engaging social media videos that are visually appealing and optimized for specific social media platforms tend to attract more interactions, boosting your engagement rates.
Improved Visibility: Social media algorithms favor videos that adhere to platform-optimized sizes and formats. By following these guidelines, your videos have a higher chance of being seen by a larger audience, thereby increasing their visibility and reach.
Complete Guide to Social Media Video Specs 2024 (With Helpful Optimization Tips)
Facebook Video Specs
Facebook supports various video formats, which is part of their commitment to making video ads viewable on multiple devices, including mobile and desktop. This flexibility, however, poses a challenge for marketers who need to ensure their content is optimized across these platforms. Below, we break down the best video formats for Facebook to help you create content that looks great and performs well.
Facebook Video Specifications for 2024: A Complete Guide by Mavic
Facebook Feed Video
Recommended Size: 1280 x 720 pixels (Landscape and Portrait)
Minimum Width: 1200 pixels
Aspect Ratios: 16:9 (horizontal), 9:16 (vertical)
Video Specs: H.264 compression, square pixels, fixed frame rate, stereo AAC audio (128kbps+)
Max Length: 240 minutes
Max File Size: 4GB
Frame Rate: Up to 30fps
Formats: .MOV, .MP4
Insight: Short, high-quality videos tend to be more engaging and are better suited for social media video best practices.
Facebook 360 Video
Monoscopic Resolution: 5120 x 2560 pixels (2:1 aspect ratio)
Stereoscopic Resolution: 5120 x 5120 pixels (1:1 aspect ratio)
Video Specs: .MP4 format, max file size 10GB, max length 30 minutes, max frame rate 30fps
Insight: Use 360 metadata to enhance discoverability and improve social media video engagement.
Facebook Stories
Recommended Size: 1080 x 1080 pixels
Aspect Ratio: 1.91:1 to 9:16 (with gradient bars)
Minimum Size: 600 x 600 pixels (1:1 aspect ratio)
Formats: .MP4, .MOV
Video Length: 5-20 seconds
Insight: Focus on creating immediate and compelling content for the short format of Stories.
Facebook Reels
Minimum Resolution: 540 x 960 pixels (540p)
Recommended Resolution: 1080 x 1920 pixels or greater
Aspect Ratio: 9:16
Formats: .MP4, .MOV
Video Length: 4 - 60 seconds
Insight: Reels are ideal for experimenting with creative and engaging content.
Facebook Carousel Video Ads
Recommended Size: 1080 x 1080 pixels (1:1 aspect ratio)
Video Specs: .MP4, .MOV formats, max length 240 minutes, max file size 4GB, frame rate up to 30fps
Insight: Utilize carousels to tell a cohesive story or showcase multiple aspects of your product.
Facebook Collection Cover Video
Recommended Size: 1080 x 1080 pixels
Video Specs: .MP4, .MOV format, max length 120 minutes, max file size 4GB
Frame Rate: Up to 30fps
Insight: Use autoplay strategically to grab viewers' attention and encourage interaction.
Instagram Video Specifications for 2024: A Guide by Mavic
Instagram In-Feed Video
Landscape Video:
Resolution: 1920 x 1080 pixels
Aspect Ratio: 16:9
Square Video:
Resolution: 1080 x 1080 pixels
Aspect Ratio: 1:1
Vertical Video:
Resolution: 1080 x 1350 pixels
Aspect Ratio: 4:5
Recommended Specs:
Formats: .MP4 or .MOV
Max File Size: 4GB
Max Length: 60 seconds
Max Frame Rate: 60fps
Additional Specs: H.264 compression, square pixels, fixed frame rate, progressive scan, stereo AAC audio at 128kbps+
Insight: Always use the highest resolution video possible to ensure clarity and quality.
Instagram Carousel Video Ads
Recommended Size: 1080 x 1080 pixels
Minimum Size: 600 x 600 pixels
Recommended Specs:
Formats: .MP4 or .MOV
Max Length: 60 seconds per video
Max Frame Rate: 30fps
Insight: Carousel ads allow showcasing multiple pieces of content in a single ad, enhancing engagement with diverse media formats.
Instagram Stories Video Ads
Recommended Size: 1080 x 1080 pixels
Aspect Ratios: 9:16
Recommended Specs:
Formats: .MP4 or .MOV
Max Length: 15 seconds (organic), 2 minutes (Story Ads)
Max File Size: 4GB
Insight: For Story Ads, leave the top and bottom 14% (about 250 pixels) empty to avoid important information being cut off on smaller screens.
Instagram Reels
Allowed Duration: 3 seconds to 15 minutes
Supported Aspect Ratios: 0.01:1 to 10:1 (9:16 recommended)
Recommended Specs:
Formats: .MP4 or .MOV
Max File Size: 4GB
Allowed Frame Rate: 23-60fps
Max Bitrate: 5Mbps
Insight: Reels are perfect for short, engaging content. Use high-quality visuals and creative elements to capture attention.
Video Specifications for Major Social Media Platforms: A Mavic Guide
Twitter Video Specs
Twitter Landscape Videos:
Recommended Size: 1280 x 720 pixels
Aspect Ratio: 16:9
Recommended Specs:
.MP4 for web, .MOV for mobile
Max Length: 140 seconds
Max File Size: 512MB
Max Frame Rate: 40fps
Additional Specs: Progressive scan, 1:1 pixel ratio, mono or stereo audio
Twitter Portrait and Square Videos:
Recommended Size:
Portrait: 720 x 1280 pixels
Square: 720 x 720 pixels
Minimum Size: 32 x 32 pixels
Recommended Specs:
.MP4 for web, .MOV for mobile
Max Length: 140 seconds
Max File Size: 512MB
Max Frame Rate: 40fps
Additional Specs: Progressive scan, 1:1 pixel ratio, mono or stereo audio
Snapchat Video Specs
Snapchat Single Video Ads:
Recommended Size: 1080 x 1920 pixels
Aspect Ratio: 9:16
Recommended Specs:
.MP4 or .MOV, H.264 encoded
Length: 3 to 10 seconds
Max File Size: 32MB
Audio Specs: 2 channels, PCM or AAC codec, 192 kbps minimum, 16 or 24 bit, 48 KHz sample rate
Snapchat Long-Form Video Ads:
Recommended Size: 1080 x 1920 pixels
Aspect Ratios: 9:16 or 16:9
Recommended Specs:
.MP4 or .MOV
Length: 3 to 180 seconds
Max File Size: 1GB
Audio Specs: 2 channels, PCM or AAC codec, 192 kbps minimum, 16 or 24 bit, 48 KHz sample rate
Snapchat Sponsored Geofilter:
Recommended Size: 1080 x 1920 pixels
Overlay Format: .PNG with transparent background, max 250kb
YouTube Video Specs
YouTube Video Player Specs:
Recommended Sizes:
240p: 426 x 240 pixels
360p: 640 x 360 pixels
480p: 854 x 480 pixels
720p: 1280 x 720 pixels
1080p: 1920 x 1080 pixels
1440p: 2560 x 1440 pixels
2160p: 3840 x 2160 pixels
Minimum Size: 426 x 240 pixels
Maximum Size: 3840 x 2160 pixels
Aspect Ratios: 16:9 and 4:3
Recommended Specs:
Formats: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
Max File Size: 128GB
Max Length: 12 hours
YouTube Video Ads:
Skippable Ads: Max 6 minutes (skippable after 5 seconds)
Unskippable Ads: Max 15, 20, or 30 seconds
Mid-roll Ads: Minimum 30 seconds
Bumper Ads: Max 6 seconds
YouTube Shorts:
Recommended Sizes:
240p: 240 x 426 pixels
360p: 360 x 640 pixels
480p: 480 x 854 pixels
720p: 720 x 1280 pixels
1080p: 1920 x 1080 pixels
1440p: 2560 x 1440 pixels
2160p: 3840 x 2160 pixels
Aspect Ratio: 9:16
Video Length: 60 seconds
Accepted Formats: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
LinkedIn Video Specs
LinkedIn Shared Videos:
Max Size: 4096 x 2304 pixels
Min Size: 256 x 144 pixels
Aspect Ratios: 1:2.4 to 2.4:1
Recommended Specs:
Formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, .WebM
Max File Size: 5GB
Max Length: 10 minutes
Max Frame Rate: 60fps
LinkedIn Video Ads:
Max Size: 1080p (1440 x 1080; wide 1920 x 1080)
Min Size: 360p (480 x 360; wide 640 x 360)
Audio Format: AAC or MPEG4
Audio Size: Less than 64KHz
Aspect Ratios: 1:1 aspect ratio (min 600 x 600px, max 1080 x 1080px)
Recommended Specs:
.MP4, File size 75 KB - 200 MB
Max Length: 30 minutes
Max Frame Rate: 30fps
Pinterest Video Specs
Pinterest Video Ads:
Minimum Size: 240p
Recommended Size:
Square: 600 x 600 pixels (1:1 aspect ratio)
Vertical: 600 x 900 pixels (9:16 aspect ratio)
Recommended Specs:
.MP4 or .MOV
Max File Size: 2GB
Max Length: 30 minutes
Max Frame Rate: 25fps
Conclusion:
In the ever-evolving world of digital marketing, staying ahead requires not just keeping up with platform specifications but also leveraging tools that enhance your content's effectiveness.
With Mavic, you're not just adopting a tool; you're partnering with a brand that evolves with you. Our AI-powered insights and tailored content solutions are crafted to meet the unique needs of your growing brand, setting you apart in a competitive landscape. Whether you're optimizing video content for Twitter, Snapchat, YouTube, LinkedIn, or Pinterest, Mavic ensures that your media not only meets technical standards but also resonates with your audience.
Trust Mavic to streamline your operations, save time, and enhance your brand's presence with confidence. Embrace the future of marketing with Mavic and make your mark in the digital world.