In 2024, social media continues to grow, with more than 5 billion active users globally, reflecting a 5.6% increase from the previous year. In fact social media use continues to grow and increase over time. Source: Datareportal With this growth, consumers are increasingly turning to social media channels as their primary source of information from news, products and […]
Can Generative AI (Gen AI) fully replace human creators? The short answer is no. Read on for the long answer! While Gen AI-powered content creation tools have emerged as transformative assets, they certainly don’t spell the end for human creators. In this post, we’ve curated 5 benefits of using Gen AI-powered content creation tools and 5 things to avoid […]
Marketing is a highly competitive business today. Especially with the influx of multiple AI tools that has allowed content generation to be at the click of a button, it’s even more important to ensure that content creation is finished with a human touch before it is published onto the web. In this article on AI in […]
It’s always interesting to hear about how ideas are incepted. Some ideas are created out of passion, others out of need. Mavic is an idea crafted because of both – the passion for creative marketing, while solving the pain point of having not enough time to do the job well. I’ve always been fascinated by technology from the […]
