SEO & Digital Marketing Expert
In honour of World Emoji Day, celebrated annually on July 17, this post explores how these small icons have transcended casual chats to become an integral part of culture and business. While most emojis can be interpreted as they are, some emojis have stood out as slangs, creating their own unique meanings and connotations that […]
In today’s digital marketing landscape, the advent of AI has radically changed content creation processes. Tools like ChatGPT are reshaping how we approach marketing, making processes more efficient yet posing new challenges. In this blog post, we’ll explore the future of content marketing, highlight 5 key content creation trends in 2024, and discuss the evolving role of content […]
In 2024, social media continues to grow, with more than 5 billion active users globally, reflecting a 5.6% increase from the previous year. In fact social media use continues to grow and increase over time. Source: Datareportal With this growth, consumers are increasingly turning to social media channels as their primary source of information from news, products and […]
Can Generative AI (Gen AI) fully replace human creators? The short answer is no. Read on for the long answer! While Gen AI-powered content creation tools have emerged as transformative assets, they certainly don’t spell the end for human creators. In this post, we’ve curated 5 benefits of using Gen AI-powered content creation tools and 5 things to avoid […]
Marketing is a highly competitive business today. Especially with the influx of multiple AI tools that has allowed content generation to be at the click of a button, it’s even more important to ensure that content creation is finished with a human touch before it is published onto the web. In this article on AI in […]
One of the misconceptions businesses have when it comes to branding is that the marketing communication must perfectly express the brand values and experience. The choice of colours, imagery, and words must all complement and deliver to the audience what the brand aims to be. That’s a flawed understanding. The True Nature of Brand Experience Brand experiences are delivered […]
It’s always interesting to hear about how ideas are incepted. Some ideas are created out of passion, others out of need. Mavic is an idea crafted because of both – the passion for creative marketing, while solving the pain point of having not enough time to do the job well. I’ve always been fascinated by technology from the […]
